The Men’s Fashion Industry: The Rise and Fall Fashion

William Lucas
3 min readNov 23, 2021

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Fashion is the process to dress, whether it’s an outfit or hairstyle. The word “fashion” carries with it the notion of a beautiful trendy style. This type of fashion is considered to be an extension of one’s personality and is manifested through accessories, clothing including makeup, body-position as well as footwear. In the present, it’s a way of self-expression dependent on personal preferences and preferences.

When the cost of clothes decreased as did the cost of clothing. The 1990s were characterized by the decline of class structures as well as the rise of fashion-forward trends. The cost of clothes led to the production of clothing that resembled the fashion of runways and consumers who were mass-market could afford the extra money on designer accessories. This led to a disintegration of the class structure in that both the wealthy and less fortunate could have the money to buy expensive clothes. But the 1980s witnessed the rise of male fashion and the ’90s were the end of expensive men’s clothes.

The 1970s were the first time that men wore three-piece suits. This fashion was marked by large lapels and oversized sweaters. It was in this decade that “Yuppies” took control of fashion and introduced power-dressing as an option for fashionable people. The ’80s saw men started to wear more casual attire such as leisure suits and college-style clothes. In the decade that followed, men were more comfortable in subtle fashions and became more confident.

In the 1960s, males began to depart from the elegant dress style they developed in the 1930s. The rise of mass-produced ready-to-wear brought a whole new level of casualty and soon, men were wearing belts and tie instead of suspenders. This trend was also driven by a change in the working class. For instance, male over-garments were cut significantly shorter, while the pants became longer than their jackets.

The 1940s saw a decrease in the lavishness and flashiness of male clothing. War had a devastating effect on fashion for men as zoot suit suits were an example of over usage of fabric. While zoot suit suits were popular, they were mostly disregarded. They were ridiculed for their excessive quantities of fabric. This was also true of silk ties that were hand-painted and vests.

Clothing for men has a long-standing history. The first men to wear bell-bottom jeans as well as military surplus clothing. They also wore shirts constructed of natural materials. In the latter half of the 1960s, people began to wear large lapels and paisley-printed shirts. The 1960s brought an era of rebellion and style. Today it’s considered to be the most stylish decade for males.

Although the fashion industry is distinct from other industries of content, however, it shares many social and cultural aspects. For instance, it could be seen as being a complete contrast to fashion-consciousness. The latter is fixed and can’t be changed, whereas it is flexible and can change across different cultural backgrounds. For example within the U.S., ceremonial clothing is copied from traditional clothes. This isn’t just the clothes that are copied, but it could be a way for people to express themselves.

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William Lucas
William Lucas

Written by William Lucas

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